I love getting my weekly dose of TED video talks on the amazing, inspiring and sometimes downright weird from around the world. Whilst I may never travel to the moon or the Amazon basin, nor am I likely to be involved in technological advances for disease treatments and cures, I do watch in awe of how brilliant the speakers are and ponder what’s the magic ingredient making them so darn compelling and engaging.
I think it’s 2 things – both of which we can all make use of; from our 1 to 1 conversations, to the largest presentation in an overflowing auditorium.
The first is to define your purpose. For me, this is the combination of 3 things: why is this message important to this person(s), what do I want them to feel about it and what do I want them to do as a result. Combining these will help you shape your communication style, your choice of words and pick the right time and environment.
Now, number two in my head should come easy, but I know I sometimes struggle with it when I get a touch overwhelmed by the occasion. It’s about injecting a bit of yourself – why is it important to me and why do I believe in my message. By this, I mean not only sharing your brilliant logic, research, evidence and the like with them; I mean add in your emotion, passion, energy and personality to make the message really be heard.
You might say “Sarae, I get the purpose bit alright, but I need to come across as a professional here!”. I couldn’t agree more and I’d suggest you’d be a much more interesting professional to work with, learn from, debate with and support if you shared a bit more of your heart and soul.
If you’re interested in learning more about purpose and the idea of logic and emotion in your comms, give me a shout as I often train corporate teams on this in short and longer format sessions.
Can you think of someone who’s able to get you nodding along with them and eager to take action? Share their magic ingredient in the comments, so we can all learn a new one!
PS next week, get the second part of getting your message heard!